Strategy engagement
From “their strategy” to “my contribution”.
Strategy only works when people recognize their own work in it. BlueJam makes the direction available to everyone and gives each person something concrete to contribute.
Used by organizations across industries and countries
Challenges
The strategy stops at leadership.
One presentation does not bring a strategy to life. People need to understand what it means for them, see their own contribution and be able to influence execution.
No line to their own work
Employees cannot see their own contribution.
When the link between the organization’s objectives and their own work is unclear, the strategy becomes somebody else’s business. Initiative and ownership go with it.
A spike after launch
Day-to-day work takes over fast.
The launch gets attention for a few weeks. Without a steady rhythm of involvement and follow-up, the strategy is quickly pushed aside.
One-way communication
No route back to leadership.
The strategy is communicated out, but the insight does not come back. The people closest to customers and operations are not heard when the direction is adjusted.
Solution
Strategy where the work happens.
The strategy board makes the direction available to everyone. My Contribution, engagement campaigns and AI coaching make it personal and actionable.
How it works
Understand. Own. Contribute.
From understanding the direction to seeing your contribution and acting on the strategy.
Understand the strategy
The strategy board and strategy path make the direction clear and available to everyone.
Own the contribution
Connect objectives, initiatives and actions to named owners and collaborating teams.
Contribute in practice
Use campaigns and AI coaching to create concrete contributions in everyday work.
Understand the strategy
The strategy board and strategy path make the direction clear and available to everyone.
Contribute in practice
Use campaigns and AI coaching to create concrete contributions in everyday work.
Own the contribution
Connect objectives, initiatives and actions to named owners and collaborating teams.
Features
Engagement built in, not bolted on.
Tools that make the strategy relevant and possible to contribute to.
Strategy board and strategy path
Visualize the strategy as interactive roadmaps employees can explore, understand and contribute to.
My Contribution
Give every employee one place for their own objectives, initiatives, actions and upcoming follow-ups.
Engagement campaigns
Build understanding of the strategy, gather input and inspire action through targeted campaigns.
One Thing
Ask each employee to commit to one concrete action that contributes to the strategy.
AI-powered strategy coach
Give every employee tailored reminders, advice and insight that support better everyday decisions.
Ownership and collaboration
Connect named owners and members from several teams to the same objective, regardless of the org chart.
Simple and intuitive
Give every employee access to the strategy without adoption stalling on usability or view-only licenses.
Benefits
From informed to involved.
More people contributing
The ambition is to raise active contribution from under 20 to over 80 percent.
The strategy stays alive
Check-ins, campaigns and reminders keep the strategy visible once the launch is over.
Input that gets through
The people closest to customers and operations are heard when the direction is reviewed and adjusted.
Make the strategy relevant to every employee.
See how My Contribution, engagement campaigns and AI coaching make the strategy personal and actionable.
Platform
Enterprise Strategy
Function-Level Strategy
Multi-Business Strategy
AI for Strategy
Integrations & API
Security & Identity
Pricing
Solutions
Strategy Development
Strategy Execution
Strategy Engagement
Strategy Insights
Results-Based Management
Strategic Risk Management
OKRs
Balanced Scorecard
Public Sector
BlueJam for the Public Sector
Public Sector Governance
Managing for Results
Strategy Execution
Risk Management & Internal Control
The world’s most fun and engaging strategy platform for all employees.
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Platform
Enterprise Strategy
Function-Level Strategy
Multi-Business Strategy
AI for Strategy
Integrations & API
Security & Identity
Pricing
Solutions
Strategy Development
Strategy Execution
Strategy Engagement
Strategy Insights
Results-Based Management
Strategic Risk Management
OKRs
Balanced Scorecard