Business Unit and Functional Strategy
Making strategy work where you work.
BlueJam’s strategy solution for teams helps you set meaningful objectives, practical plans, and clear priorities - empowering your team to make strategy happen.

Trusted by industry leaders around the globe


Challenges
The missing link between strategy and daily work.
When priorities are unclear and follow-up rarely happens, teams disconnect and strategy doesn’t make it into daily decisions nor actions.
Unclear Priorities
Too much to do, no clear way through.
When teams face a flood of competing priorities without clear direction or matching resources, strategic objectives becomes a source of confusion and stress - not progress.

Disconnected Teams
No direction, no commitment.
When strategy feels distant, teams disengage. They don’t see the point, don’t feel ownership, and don’t move together.

Unused Strategy
Busy, but off track.
When daily demands take over and strategy is rarely followed up, teams stay busy but drift from what matters - leaving strategy behind.

Solution
From strategy to action - powered by AI.
BlueJam´s toolbox and powerful AI helps teams translate strategic objectives into clear milestones, deliverables and actions.

How it works
Strategy execution made simple - and engaging.
BlueJam turns big goals into daily actions, fuels engagement, and drives continuous improvement.

Translating strategy into actions.
Operationalize your strategy. Make it actionable.

Following up and learning.
Celebrate progress. Make decisions, adjust and improve.

Engaging people in strategy.
Inspire people to act. Keep strategy top of mind.


Translating strategy into actions.
Operationalize your strategy. Make it actionable.

Following up and learning.
Celebrate progress. Make decisions, adjust and improve.

Engaging people in strategy.
Inspire people to act. Keep strategy top of mind.
Features
Tools built for execution at team and department level.
Translate strategy into coordinated action.

Flexible Rollout and Breakdown
Deploy strategy with intuitive toolkits and visual roadmaps. Define objectives, initiatives, and metrics that fit your team's reality.

Agile Planning and Coordination
Plan, prioritize, and delegate through agile action plans, initiative calendars, and coordination tools that keep everyone moving in sync.

Goal Setting and Progress Tracking
Visualize the entire strategy and zoom out to monitor progress, alignment, and execution in one intuitive interface.

Contribution and Ownership
Help team members understand and own their role with tools like My Contribution, nudges, and team-level breakdowns.

Engaging, Non-Financial Metrics
Measure what matters - quickly and interactively - using simple tools to capture non-financial indicators tied to strategy execution.

Built-In Guidance and Best Practices
Access curated advice, templates, and step-by-step toolcards to support execution at every stage.

Benefits
Strategy-focused teams. Better results.
Save time
Reduce the administrative burden. Strategy follow-up made intuitive, easy and (almost) fun.
Achieve more
It´s not just about doing things right; BlueJam sets your team up for doing the right things. Together.
Inspire the team
BlueJam builds team spirit, establishes joint objectives and clear priorities. Teams that bring strategy to life.

BlueJam. Engaging People in Strategy.
Experience the world’s most fun and engaging strategy platform for all employees.
A big claim? Try it yourself and see what you think.
The world’s most fun and engaging strategy platform for all employees.
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