Strategy development
Set the direction.
Most organizations have a strategy. Far fewer have one everyone understands and uses. BlueJam gives the strategy team a structured workspace with broad involvement, AI tools for strategy work and a clear connection to execution.

Used by organizations across industries and countries


Challenges
The hard part is choosing, and choosing not to.
Good strategy takes clear choices about where you are going, how you will succeed and what you will not do. The difficulty is raising the discussion above the operational level and prioritizing as a whole.
The discussion turns operational
Activities before direction.
Leadership moves quickly to activities before the strategic choices are made. Individual areas of responsibility overshadow the big picture, and important reasoning is lost between sessions.

Analysis without consequence
Expensive studies. But what do they mean?
Strategic analysis takes time and often ends as a report. What is missing is the translation from findings into clear choices, priorities and objectives.

Involvement is hard to do well
The right perspectives arrive too late.
Middle managers, employees and the board hold insight the strategy team needs. Without a shared workspace, gathering it in a structured way and at the right time is hard.

Solution
A structured workspace for strategy.
The Strategy Room takes the strategy team from analysis and strategic choices to a clear strategy, with sustainability built in and risk assessed along the way.

How it works
Analyze. Choose. Define.
From relevant insight to clear choices and a coherent strategy.
Analyze
Use over 40 AI-supported analyses that know the strategy and learn from execution.

Choose
Choose where you are going, how you will succeed and what you will not do.

Define
Bring purpose, vision, values, themes and strategic objectives into one coherent structure.

Analyze
Use over 40 AI-supported analyses that know the strategy and learn from execution.

Define
Bring purpose, vision, values, themes and strategic objectives into one coherent structure.

Choose
Choose where you are going, how you will succeed and what you will not do.
Features
Everything you need to develop and renew the strategy.
From the first strategic question to a clear direction.

The Strategy Room
Define purpose, vision, values, strategic choices, themes and positioning in one guided workspace.

Strategic choices
Make it clear where you will play, how you will succeed and which battles you must win.

Over 40 AI-supported analyses
Use PESTEL, Porter’s Five Forces, Ansoff, Playing to Win, Blue Ocean and scenario analysis, among others.

AI-based strategy advice
Find the frameworks most relevant to your organization, based on BlueJam’s understanding of your context.

Structured involvement
Bring in insight from managers, employees and the board at the right time and the right strategic level.

Method support without lock-in
Use the frameworks and terminology that fit your organization, on their own or combined.

Benefits
Develop the strategy in weeks, not months.
More time for strategic choices
Cut the time and cost of strategic analysis by up to 90 percent. Spend the time on alternatives, priorities and choices.
A strategy more people understand
Make the direction visible and available to the whole organization, not only to leadership.
A strategy that can be renewed
Update analyses, choices and priorities as the assumptions change, without restarting the whole strategy process.

Make the strategy process faster and clearer.
See how BlueJam helps you make clear choices and develop a strategy that can be executed.
Platform
Enterprise Strategy
Function-Level Strategy
Multi-Business Strategy
AI for Strategy
Integrations & API
Security & Identity
Pricing
Solutions
Strategy Development
Strategy Execution
Strategy Engagement
Strategy Insights
Results-Based Management
Strategic Risk Management
OKRs
Balanced Scorecard
Public Sector
BlueJam for the Public Sector
Public Sector Governance
Managing for Results
Strategy Execution
Risk Management & Internal Control
The world’s most fun and engaging strategy platform for all employees.
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Platform
Enterprise Strategy
Function-Level Strategy
Multi-Business Strategy
AI for Strategy
Integrations & API
Security & Identity
Pricing
Solutions
Strategy Development
Strategy Execution
Strategy Engagement
Strategy Insights
Results-Based Management
Strategic Risk Management
OKRs
Balanced Scorecard