Execution

Strategy Maps and Balanced Scorecard - Linking Strategy to Operations

Discover how the Balanced Scorecard evolved into the world´s most complete strategy execution system for linking strategy to operations - turning objectives, metrics, and initiatives into a living management process that keeps strategy visible, aligned, and actionable every day.

Execution

Must-Win Battles - Focus Strategy on What Matters Most

When everything feels like a priority, Must-Win Battles bring clarity. This framework helps teams focus on the few strategic fights that truly matter.

Execution

From Ambition to Action: How OKRs Bring Strategy to Life

OKRs can bring strategy to life by turning broad ambitions into focused, measurable outcomes. With BlueJam,people stay connected to strategy with OKRs - everyone can see direction, track progress, and keep moving strategy forward where it matters most.

AI for strategy

Building True Strategic Resilience

Strategic resilience is no longer a luxury, but a necessity. To succeed, your organization must view strategy as a continuous process, not just an annual executive exercise, and adopt tools that enable real flexibility and collaboration across the entire organization.

AI for strategy

Why Strategy Consulting Is Being Reinvented. And What Comes Next

AI is breaking the consulting model by removing the need for time-intensive work and large teams. The future shifts from projects and billable hours to continuous, outcome-driven strategy services - where strategy becomes a living, real-time process.

Leadership

Swapped global boardrooms and the financial elite for their own tech dream: Now the Røros friends are going “all in”

One has navigated global executive teams for companies such as BMW and Cisco. The other has led international developer teams, including at the financial giant Goldman Sachs. Now, the childhood friends are putting everything aside to go all in together.

Execution

Strategy Execution Frameworks, Simplified: The Three Core Ingredients

We've cut through the jargon of every strategy framework to find a simple, powerful core. This article reveals the three non-negotiable elements that drive all successful execution, regardless of the methodology.

Execution

Managing Alliances with the Balanced Scorecard

Fifty percent of corporate alliances fail. But you can increase your partnership’s odds of success by applying these techniques - by Robert S. Kaplan, David P. Norton, and Bjarne Rugelsjoen

Communication

Profitable growth is not a strategy

Getting employees to follow the strategy is a nightmare. BlueJam tries to save companies’ strategies from being buried and forgotten in the meeting calendar.

Field Stories

Beyond OKRs: How Teleplan Took Strategy to the Next Level

When Microsoft announced the end of Viva Goals, Teleplan didn’t just look for a replacement - they wanted an upgrade. The move to BlueJam was like trading in an old car for a BMW: smoother drive, faster performance, and a system built for the road ahead.

Leadership

Middle Managers: The Missing Link in Strategy Mobilization

Most strategies don’t fail because they’re wrong. They fail because middle managers aren’t equipped to mobilize them. This article explores why empowering the middle layer is the key to turning strategy into real-world results.

Field Stories

The CEO Who Was Tired of Strategy

How one CEO lost his way - and what it really takes to bring strategy back to life. Because when leaders stop talking about strategy, teams don’t gain freedom; they lose their common direction.

Field Stories

How One Company Made OKRs Work - After Getting Them Wrong

OKRs (Objectives and Key Results) are one of the most popular tools for driving focus and aligning teams. But despite their widespread use, they often fail to deliver.

Execution

Why Even the Best Strategies Often Fail to Deliver

The hardest part of strategy isn’t writing it. It’s making sure people across the company actually know it, believe it, and use it to guide their decisions.

Field Stories

The CFO Who Forgot Who the Strategy Was For

Strategy doesn’t fail because people resist it. It fails because they were never invited in. This article explores why involving employees early isn’t a risk to strategy, but the key to making it real.

Development

Embrace the Future of Strategic Engagement with BlueJam

The premier platform for strategy adoption: BlueJam ensures every employee is aligned and actively participating, making execution fun and collaborative.

Communication

BlueJam: Revolutionizing Strategy for the Modern Workplace

BlueJam brings strategy to life as the world’s most fun and engaging strategy platform designed for all employees.

Strategy That Belongs to Everyone

After seeing great strategies and ambitious leaders fail due to lack of follow-up, Bjarne Rugelsjøen realized that profitable growth isn’t a strategy - it’s an outcome of shared ownership. That insight became the foundation of BlueJam.

Strategy for Blue-Collar Workers

How to engage blue-collar workers in strategy by making it clear, human, and connected to their daily work - because strategy only works when everyone sees themselves in it.

From Insight to Action: Building Strategic Readiness

At our breakfast seminar with Sprint Consulting, we explored how organizations can detect early signals and keep their strategies alive — using insight, technology, and AI to drive faster and more informed decisions.

BlueJam: AI for Stategy Execution and Leadership

BlueJam is establishing itself as the AI for strategy - combining complete, up-to-date strategy data with advanced analyses and AI-powered insights to help organizations align, assess, and act faster.

The $1B Mistake in Strategy: Failing to Mobilize

Most companies fail to turn bold strategic choices into action - not because of poor design or execution, but because they lack mobilization, the crucial bridge that translates strategy into ownership, initiatives, and resources.

Positioning for the Future – Strategic Moves in Construction and Real Estate

Bjarne (BlueJam) and Terje (Trolltind) highlight that the future winners in construction and real estate are those who make clear strategic choices today, focus on impact over activity, and dare to position themselves early.

Why Honest Strategic Discussions Matter

Strategy fails not because of bad numbers, but because of cultures where leaders deflect blame instead of taking collective ownership - true execution starts when the conversation shifts from “who did this?” to “what can we do?”

When Strategy Comes Alive Through People

At Empowrd, BlueJam shared how employer branding is a strategic force - not just HR’s job - because strategy only truly works when it’s felt, lived, and brought to life through people and culture every day.

When Strategy Fails to Engage: Learn from the Echo Chamber Mistake

A strategy fails when it’s created in an echo chamber without employees, filled with fancy words instead of concrete choices, and never translated into what it means in everyday work.

No Strategy Is Stronger Than Those Who Shape It

A strategy is only as strong as the people involved in shaping it - true ownership and execution come from co-creating the plan, not just communicating it.

How the Best Boards Engage with Strategy

The best boards engage with strategy by being agile - shifting between passive, mentor, partner, and control modes - and adding the most value when they adopt a mentor mindset that guides, challenges, and supports leadership.

The Best Way to Build Culture? Strategy!

The best way to build a strong culture is through a co-creative strategy process where employees are involved in shaping, executing, and following up on the strategy together.

Energizing Week in Oslo: Celebrating Teamwork and Strategy in Action

Just back from an energizing week in Oslo, celebrating the BlueJam team, welcoming new members, and seeing our platform in action with 65+ attendees at a strategy event with Mestergruppen.

Strategy for Scale-Ups

For scale-ups, strategy isn’t a rigid plan but a flexible framework that clarifies priorities, guides decisions, and enables fast adaptation while staying focused on growth goals.

BlueJam - Brings Strategy to Life

One of the goals at BlueJam is to create a B2B system that is a pleasure to use. It should "feel" good to use BlueJam. With that, we make UIUX a first-class citizen rather than an afterthought.