Balanced scorecard
From strategy to action.
With the balanced scorecard, BlueJam turns the strategy into connected objectives, indicators, targets and initiatives. The strategy map shows how the organization will create results, while the governance rhythm drives the delivery.

Used by organizations with complex strategies


Challenges
When the scorecard becomes the goal.
The balanced scorecard is a system for strategy execution. Even so, it often ends up as a collection of indicators, detached from the strategy and from day-to-day operations.
Measurement without strategic logic
Many indicators. Unclear direction.
When indicators are not connected to strategic objectives and cause-and-effect relationships, the scorecard shows results without explaining what drives them.

Too many indicators
The balance turns into measurement overload.
When everything is measured, attention drifts away from the few results and drivers that are decisive for the strategy.

A break between strategy and operations
The strategy map stops at the top level.
When objectives and initiatives are not translated to units and teams, the strategy has little consequence for operational plans, resource use and priorities.

Solution
A living system for strategy execution.
BlueJam connects strategy maps and scorecards to initiatives, units, operational plans and resource use in one continuous governance process.

How it works
Operationalize. Align. Adapt.
A coherent governance rhythm inspired by Kaplan and Norton’s Execution Premium framework.
Operationalize the strategy
Make the strategy concrete through strategy maps, objectives, indicators, targets and strategic initiatives.
Align and execute
Align units and teams, and connect strategic priorities to operational plans, process improvement and resources.
Follow up and adapt
Assess the delivery, test the strategy’s assumptions and adapt objectives, initiatives and direction as you learn.

Operationalize the strategy
Make the strategy concrete through strategy maps, objectives, indicators, targets and strategic initiatives.
Follow up and adapt
Assess the delivery, test the strategy’s assumptions and adapt objectives, initiatives and direction as you learn.
Align and execute
Align units and teams, and connect strategic priorities to operational plans, process improvement and resources.
Features
The balanced scorecard built for execution.
Strategy maps, scorecards and initiatives gathered in one living governance model.

Interactive strategy maps
Visualize the hypotheses and cause-and-effect relationships between objectives, and show how the organization will create results.

Perspectives and strategic themes
Structure the strategy across the financial, customer, process and learning perspectives, with strategic themes cutting across.

Objectives, indicators and initiatives
Connect every objective to indicators, targets and the initiatives meant to drive the change.

Cascading and alignment
Translate strategic objectives to units and teams, and make the connections visible across the organization.

Live scorecards
Track results, forecasts, variance and actions in current scorecards for managers, meetings and boards.

AI-powered guidance
Get suggestions for objectives, indicators, targets, initiatives and milestones based on your strategy and your model.

AI-powered insight
Summarize what is working, what is not, and where leadership should direct its attention.

Benefits
From framework to execution.
A clear strategic logic
Show how objectives, indicators and initiatives connect and create the results you want.
Aligned execution
Connect the strategy to units, teams, operational plans and resource use across the organization.
Continuous learning and adaptation
Use strategy meetings to assess the delivery, test assumptions and adapt the strategy as the conditions change.

Bring the strategy map to life.
See how BlueJam connects strategy maps, scorecards, initiatives and follow-up in one coherent governance process.
Platform
Enterprise Strategy
Function-Level Strategy
Multi-Business Strategy
AI for Strategy
Integrations & API
Security & Identity
Pricing
Solutions
Strategy Development
Strategy Execution
Strategy Engagement
Strategy Insights
Results-Based Management
Strategic Risk Management
OKRs
Balanced Scorecard
Public Sector
BlueJam for the Public Sector
Public Sector Governance
Managing for Results
Strategy Execution
Risk Management & Internal Control
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Platform
Enterprise Strategy
Function-Level Strategy
Multi-Business Strategy
AI for Strategy
Integrations & API
Security & Identity
Pricing
Solutions
Strategy Development
Strategy Execution
Strategy Engagement
Strategy Insights
Results-Based Management
Strategic Risk Management
OKRs
Balanced Scorecard