Balanced scorecard

From strategy to action.

With the balanced scorecard, BlueJam turns the strategy into connected objectives, indicators, targets and initiatives. The strategy map shows how the organization will create results, while the governance rhythm drives the delivery.

From strategy to action.

Used by organizations with complex strategies

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Challenges

When the scorecard becomes the goal.

The balanced scorecard is a system for strategy execution. Even so, it often ends up as a collection of indicators, detached from the strategy and from day-to-day operations.
Measurement without strategic logic

Many indicators. Unclear direction.

When indicators are not connected to strategic objectives and cause-and-effect relationships, the scorecard shows results without explaining what drives them.

Many indicators. Unclear direction.
Too many indicators

The balance turns into measurement overload.

When everything is measured, attention drifts away from the few results and drivers that are decisive for the strategy.

The balance turns into measurement overload.
A break between strategy and operations

The strategy map stops at the top level.

When objectives and initiatives are not translated to units and teams, the strategy has little consequence for operational plans, resource use and priorities.

The strategy map stops at the top level.

Solution

A living system for strategy execution.

BlueJam connects strategy maps and scorecards to initiatives, units, operational plans and resource use in one continuous governance process.

A living system for strategy execution.

How it works

Operationalize. Align. Adapt.

A coherent governance rhythm inspired by Kaplan and Norton’s Execution Premium framework.

Operationalize the strategy
Operationalize the strategy

Make the strategy concrete through strategy maps, objectives, indicators, targets and strategic initiatives.

Align and execute
Align and execute

Align units and teams, and connect strategic priorities to operational plans, process improvement and resources.

Follow up and adapt
Follow up and adapt

Assess the delivery, test the strategy’s assumptions and adapt objectives, initiatives and direction as you learn.

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Operationalize the strategy
Operationalize the strategy

Make the strategy concrete through strategy maps, objectives, indicators, targets and strategic initiatives.

Follow up and adapt
Follow up and adapt

Assess the delivery, test the strategy’s assumptions and adapt objectives, initiatives and direction as you learn.

Align and execute
Align and execute

Align units and teams, and connect strategic priorities to operational plans, process improvement and resources.

Features

The balanced scorecard built for execution.

Strategy maps, scorecards and initiatives gathered in one living governance model.

Interactive strategy maps

Interactive strategy maps

Visualize the hypotheses and cause-and-effect relationships between objectives, and show how the organization will create results.

Perspectives and strategic themes

Perspectives and strategic themes

Structure the strategy across the financial, customer, process and learning perspectives, with strategic themes cutting across.

Objectives, indicators and initiatives

Objectives, indicators and initiatives

Connect every objective to indicators, targets and the initiatives meant to drive the change.

Cascading and alignment

Cascading and alignment

Translate strategic objectives to units and teams, and make the connections visible across the organization.

Live scorecards

Live scorecards

Track results, forecasts, variance and actions in current scorecards for managers, meetings and boards.

AI-powered guidance

AI-powered guidance

Get suggestions for objectives, indicators, targets, initiatives and milestones based on your strategy and your model.

AI-powered insight

AI-powered insight

Summarize what is working, what is not, and where leadership should direct its attention.

Benefits

Benefits

From framework to execution.

A clear strategic logic

Show how objectives, indicators and initiatives connect and create the results you want.

Aligned execution

Connect the strategy to units, teams, operational plans and resource use across the organization.

Continuous learning and adaptation

Use strategy meetings to assess the delivery, test assumptions and adapt the strategy as the conditions change.

Benefits

Bring the strategy map to life.

See how BlueJam connects strategy maps, scorecards, initiatives and follow-up in one coherent governance process.

Platform

Enterprise Strategy

Function-Level Strategy

Multi-Business Strategy

AI for Strategy

Integrations & API

Security & Identity

Pricing

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©2023-2026 BlueJam, Inc. All rights reserved.

The world’s most fun and engaging strategy platform for all employees.

Follow us

©2023-2026 BlueJam, Inc. All rights reserved.

Privacy Policy

Terms of Service

Manage cookies