Balanced scorecard
Execute strategy.
With the balanced scorecard, BlueJam turns strategy into connected objectives, metrics, targets and initiatives. The strategy map shows how the organization will create results, while strategy management meetings drive progress.

Used by strategy-focused organizations


Challenges
When the scorecard becomes the goal.
The balanced scorecard is a system for strategy execution. Even so, it often ends up as a collection of indicators, detached from the strategy and from day-to-day operations.
Measurement without strategic logic
Many indicators. Unclear direction.
When indicators are not connected to strategic objectives and cause-and-effect relationships, the scorecard shows results without explaining what drives them.

Too many indicators
The balance turns into measurement overload.
When everything is measured, attention drifts away from the few results and drivers that are decisive for the strategy.

A break between strategy and operations
The strategy map stops at the top level.
When objectives and initiatives are not translated to units and teams, the strategy has little consequence for operational plans, resource use and priorities.

Solution
A living system for strategy execution.
BlueJam links strategy to operations by translating strategic priorities into clear objectives, metrics and initiatives - and engaging teams in execution.

How it works
Operationalize. Align. Adapt.
A coherent governance rhythm inspired by Kaplan and Norton’s Execution Premium framework.
Operationalize the strategy
Make the strategy concrete through strategy maps, objectives, indicators, targets and strategic initiatives.
Align and execute
Align units and teams, and connect strategic priorities to operational plans, process improvement and resources.
Follow up and adapt
Assess the delivery, test the strategy’s assumptions and adapt objectives, initiatives and direction as you learn.

Operationalize the strategy
Make the strategy concrete through strategy maps, objectives, indicators, targets and strategic initiatives.
Follow up and adapt
Assess the delivery, test the strategy’s assumptions and adapt objectives, initiatives and direction as you learn.
Align and execute
Align units and teams, and connect strategic priorities to operational plans, process improvement and resources.
Features
The balanced scorecard built for execution.
Bring strategy maps, scorecards and initiatives together in one continuous strategy management process - from execution and review to learning and adaptation.

Interactive strategy maps
Visualize the relationships between objectives, KPIs and initiatives, and show how the organization will create results.

Perspectives and strategic themes
Structure the strategy across the financial, customer, process and learning perspectives, with strategic themes.

Objectives, indicators and initiatives
Connect every objective to indicators, targets and the initiatives meant to drive the change.

Cascading and alignment
Translate strategic objectives to units and teams, and make the connections visible across the organization.

Up-to-date scorecards
Track results, forecasts, variance and actions in current scorecards for managers, meetings and boards.

AI-powered guidance
Get suggestions for objectives, indicators, targets, initiatives and milestones based on your strategy and your model.

AI-powered insight
Summarize what is working, what is not, and where leadership should direct its attention.

Benefits
From framework to execution.
A clear strategic logic
Show how objectives, indicators and initiatives connect and create the results you want.
Strategy linked to operations
Align business units and teams around the strategy, and connect objectives to initiatives, operational plans and resource allocation.
Continuous learning and adaptation
Use strategy meetings to assess the delivery, test assumptions and adapt the strategy as the conditions change.

Bring strategy to life.
See how BlueJam connects strategy maps, scorecards, initiatives, execution and learning in one continuous strategy management process.
Platform
Enterprise Strategy
Function-Level Strategy
Multi-Business Strategy
AI for Strategy
Integrations & API
Security & Identity
Pricing
Solutions
Strategy Development
Strategy Execution
Strategy Engagement
Strategy Insights
Strategic Performance Management
Strategic Risk Management
OKRs
Balanced Scorecard
Public Sector
BlueJam for the Public Sector
Public Sector Governance
Managing for Results
Strategy Execution
Risk Management & Internal Control
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Platform
Enterprise Strategy
Function-Level Strategy
Multi-Business Strategy
AI for Strategy
Integrations & API
Security & Identity
Pricing
Solutions
Strategy Development
Strategy Execution
Strategy Engagement
Strategy Insights
Strategic Performance Management
Strategic Risk Management
OKRs
Balanced Scorecard