Field Stories

The CEO Who Was Tired of Strategy

How one CEO lost his way - and what it really takes to bring strategy back to life. Because when leaders stop talking about strategy, teams don’t gain freedom; they lose their common direction.

Field Stories

How One Company Made OKRs Work - After Getting Them Wrong

OKRs (Objectives and Key Results) are one of the most popular tools for driving focus and aligning teams. But despite their widespread use, they often fail to deliver.

Field Stories

The CFO Who Forgot Who the Strategy Was For

Strategy doesn’t fail because people resist it. It fails because they were never invited in. This article explores why involving employees early isn’t a risk to strategy, but the key to making it real.

Strategy That Belongs to Everyone

After seeing great strategies and ambitious leaders fail due to lack of follow-up, Bjarne Rugelsjøen realized that profitable growth isn’t a strategy - it’s an outcome of shared ownership. That insight became the foundation of BlueJam.

Strategy for Blue-Collar Workers

How to engage blue-collar workers in strategy by making it clear, human, and connected to their daily work - because strategy only works when everyone sees themselves in it.

From Insight to Action: Building Strategic Readiness

At our breakfast seminar with Sprint Consulting, we explored how organizations can detect early signals and keep their strategies alive — using insight, technology, and AI to drive faster and more informed decisions.

BlueJam: AI for Stategy Execution and Leadership

BlueJam is establishing itself as the AI for strategy - combining complete, up-to-date strategy data with advanced analyses and AI-powered insights to help organizations align, assess, and act faster.

The $1B Mistake in Strategy: Failing to Mobilize

Most companies fail to turn bold strategic choices into action - not because of poor design or execution, but because they lack mobilization, the crucial bridge that translates strategy into ownership, initiatives, and resources.

Positioning for the Future – Strategic Moves in Construction and Real Estate

Bjarne (BlueJam) and Terje (Trolltind) highlight that the future winners in construction and real estate are those who make clear strategic choices today, focus on impact over activity, and dare to position themselves early.

Why Honest Strategic Discussions Matter

Strategy fails not because of bad numbers, but because of cultures where leaders deflect blame instead of taking collective ownership - true execution starts when the conversation shifts from “who did this?” to “what can we do?”

When Strategy Comes Alive Through People

At Empowrd, BlueJam shared how employer branding is a strategic force - not just HR’s job - because strategy only truly works when it’s felt, lived, and brought to life through people and culture every day.

When Strategy Fails to Engage: Learn from the Echo Chamber Mistake

A strategy fails when it’s created in an echo chamber without employees, filled with fancy words instead of concrete choices, and never translated into what it means in everyday work.

No Strategy Is Stronger Than Those Who Shape It

A strategy is only as strong as the people involved in shaping it - true ownership and execution come from co-creating the plan, not just communicating it.

How the Best Boards Engage with Strategy

The best boards engage with strategy by being agile - shifting between passive, mentor, partner, and control modes - and adding the most value when they adopt a mentor mindset that guides, challenges, and supports leadership.

The Best Way to Build Culture? Strategy!

The best way to build a strong culture is through a co-creative strategy process where employees are involved in shaping, executing, and following up on the strategy together.

Energizing Week in Oslo: Celebrating Teamwork and Strategy in Action

Just back from an energizing week in Oslo, celebrating the BlueJam team, welcoming new members, and seeing our platform in action with 65+ attendees at a strategy event with Mestergruppen.

Strategy for Scale-Ups

For scale-ups, strategy isn’t a rigid plan but a flexible framework that clarifies priorities, guides decisions, and enables fast adaptation while staying focused on growth goals.

BlueJam - Brings Strategy to Life

One of the goals at BlueJam is to create a B2B system that is a pleasure to use. It should "feel" good to use BlueJam. With that, we make UIUX a first-class citizen rather than an afterthought.