Bjarne Rugelsjøen

From Market Forces to Strategic Choices: Making Porter’s Model Work Today

Porter’s Five Forces isn’t just an academic model. It’s a lens for seeing how real competitive pressure shapes strategy. This post shows how to use the modern version of Porter’s framework to spot shifting power, make clearer choices, and turn market analysis into strategic action.

Understand How People Think About Strategy

Discover how Mintzberg’s “Strategy Safari” helps teams see strategy from ten different angles - revealing why no single model explains it all, and how recognizing your dominant “school” can make strategy more adaptive, grounded, and real in practice.

Blue Ocean Strategy

Discover how Blue Ocean Strategy helps teams escape crowded markets by creating new demand through value innovation - and how BlueJam turns that bold thinking into everyday, practical strategy execution.

Playing to Win - A simple way to make strategy about real choices

"Playing to Win” turns strategy into a series of bold, connected strategic choices: defining where to play, how to win, and what it truly means to succeed. It’s a practical approach that makes strategy clear and focused

Strategy Maps and Balanced Scorecard - Linking Strategy to Operations

Discover how the Balanced Scorecard evolved into the world´s most complete strategy execution system for linking strategy to operations - turning objectives, metrics, and initiatives into a living management process that keeps strategy visible, aligned, and actionable every day.

Must-Win Battles - Focus Strategy on What Matters Most

When everything feels like a priority, Must-Win Battles bring clarity. This framework helps teams focus on the few strategic fights that truly matter.

From Ambition to Action: How OKRs Bring Strategy to Life

OKRs can bring strategy to life by turning broad ambitions into focused, measurable outcomes. With BlueJam,people stay connected to strategy with OKRs - everyone can see direction, track progress, and keep moving strategy forward where it matters most.

Why Strategy Consulting Is Being Reinvented. And What Comes Next

AI is breaking the consulting model by removing the need for time-intensive work and large teams. The future shifts from projects and billable hours to continuous, outcome-driven strategy services - where strategy becomes a living, real-time process.

Managing Alliances with the Balanced Scorecard

Fifty percent of corporate alliances fail. But you can increase your partnership’s odds of success by applying these techniques - by Robert S. Kaplan, David P. Norton, and Bjarne Rugelsjoen

Middle Managers: The Missing Link in Strategy Mobilization

Most strategies don’t fail because they’re wrong. They fail because middle managers aren’t equipped to mobilize them. This article explores why empowering the middle layer is the key to turning strategy into real-world results.

The CEO Who Was Tired of Strategy

How one CEO lost his way - and what it really takes to bring strategy back to life. Because when leaders stop talking about strategy, teams don’t gain freedom; they lose their common direction.

How One Company Made OKRs Work - After Getting Them Wrong

OKRs (Objectives and Key Results) are one of the most popular tools for driving focus and aligning teams. But despite their widespread use, they often fail to deliver.

Why Even the Best Strategies Often Fail to Deliver

The hardest part of strategy isn’t writing it. It’s making sure people across the company actually know it, believe it, and use it to guide their decisions.

The CFO Who Forgot Who the Strategy Was For

Strategy doesn’t fail because people resist it. It fails because they were never invited in. This article explores why involving employees early isn’t a risk to strategy, but the key to making it real.

Embrace the Future of Strategic Engagement with BlueJam

The premier platform for strategy adoption: BlueJam ensures every employee is aligned and actively participating, making execution fun and collaborative.

BlueJam: Revolutionizing Strategy for the Modern Workplace

BlueJam brings strategy to life as the world’s most fun and engaging strategy platform designed for all employees.