Hilde Oreld

Journalist at Finansavisen

Hilde Orelund is a business economist with a long career in Finansavisen, where she spent over 25 years creating news stories, features, in-depth interviews, and podcasts. Before journalism, she worked in sales and business development at Byggfakta and Creditinform (Experian), and wrote the book Gründerboken. Known for her curiosity and quick thinking, she now enjoys testing her strengths against new technology - especially AI.

Articles by Hilde Oreld

Profitable growth is not a strategy

Getting employees to follow the strategy is a nightmare. BlueJam tries to save companies’ strategies from being buried and forgotten in the meeting calendar.

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The world’s most fun and engaging strategy platform for all employees.