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Past Events
Strategy Masterclass
Sep 4, 2025 • 8:30 AM
Kongens gate 6, 0153 Oslo
Strategy is one of the most commonly used terms in business - but also one of the most misunderstood. Many organizations find that even good strategies are not followed up in daily operations, leaving employees unclear about the direction.
Takeaways
From Plan to Action
In this masterclass, we demystify strategy and provide you with insights and tools that you can take back to your own organization immediately.
Topic
In this masterclass, you will learn how to ensure that strategy becomes more than just a document and actually lives within the organization. Many companies experience that good strategies are not followed up in daily operations, leaving employees unclear about the direction. We will show how strategy can be made practical and effective in everyday work.
What you’ll learn
You will learn what strategy really is and common pitfalls to avoid, how the strategy pyramid connects vision to goals, and how AI and analytics can support execution. We cover strategy in three phases - development, implementation, and follow-up - and show how to succeed with goals, culture, and direction in practice.
For whom
This masterclass is suitable for strategy managers, functional managers responsible for following up on goals and initiatives, as well as team leaders and middle managers who want to make strategy relevant and practical in their organization.
Why attend
You want strategy to lead to real action, not just remain a document. At the same time, you will learn how to engage employees, build ownership of the strategy, connect it to culture, goals, and daily operations, and gain practical tools that can be applied directly in your organization.
Speakers
Meet Your BlueJam Strategy Expert
Bjarne Rugelsjøen
CEO | BlueJam
Bjarne is a strategy expert with 25+ years of experience helping organizations turn strategy into action. He has led 600+ projects across 200 organizations worldwide. He is passionate about strategy in general, and about engaging people in strategy in particular.
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