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Strategy in Action
Jul 14, 2025 • 8:30 AM
Digital
In this episode, Bjarne Rugelsjøen and Even Enggrav from BlueJam discuss how leaders can turn strategy into more than just a document in a drawer - making it a tool that brings meaning to everyday work, driven by people, purpose, and motivation.
Takeaways
What is Strategy in Action?
How do you make strategy something people actually care about - and act on - in their daily work?
Topic
This webinar shows how to make strategy something people genuinely care about and act upon. You will learn how words can turn into action, and how people, purpose, and motivation can drive execution in everyday work.
What you'll learn
You will gain insight into how to create ownership and understanding of the strategy, why psychological safety and a strong “why-culture” are crucial, how to connect strategy to each person’s role and daily tasks, and how to celebrate achievements - not just results.
For whom
This webinar is suitable for leaders and middle managers who want to make strategy more engaging, HR and culture professionals working on organizational development, strategy managers aiming to strengthen execution and ownership, and anyone who wants strategy to live in practice - not just on paper.
Why attend
You will receive practical advice and inspiration that can be applied directly in your organization. You will learn how small steps can generate big engagement in strategy work, and you can watch the recording whenever and wherever it suits you.
Speakers
Meet the panel
Your experts on all things strategy

Even Enggrav
CCO | BlueJam
Even is an experienced strategy execution expert with 12+ years of leadership experience from management consulting, specializing in strategic transformation and bridging the execution gap. He has helped Norwegian clients drive the strategic change agenda, while also coaching global operations teams in the Middle East, Africa, and Central America. He focuses on combining strategic depth with practical action to drive measurable impact and create sustainable outcomes.

Bjarne Rugelsjøen
CEO | BlueJam
Bjarne is a strategy expert with 25+ years of experience helping organizations turn strategy into action. He has led 600+ projects across 200 organizations worldwide. He is passionate about strategy in general, and about engaging people in strategy in particular.
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