
Events
Past Events
Bring Strategy to Life
Mar 27, 2025 • 8:30 AM
Kongens gate 6, 0153 Oslo
Is your strategy a living part of the organization - or just a dust-collecting PowerPoint presentation? And how do you work with strategy when it spans multiple companies, like at Mestergruppen?
Takeaways
How to Bring Strategy to Life
Learn how to make your strategy a practical and engaging part of everyday work so it’s actually followed up and creates real results in your organization.
Topic
This seminar explores how strategy can become a living part of the organization. You’ll gain insights into how culture, leadership, and technology influence execution, and learn how to create direction, engagement, and ownership in everyday work.
What you’ll learn
You’ll gain insight into which trends and frameworks actually work - and which are just hype. We’ll explore how Mestergruppen has adapted its strategy within a complex organization, when OKRs are effective and when they aren’t. You’ll also see how AI and digital tools can create momentum and engagement in strategic work.
For whom
This seminar is for professionals working in strategy, leadership, HR, or business development. It’s relevant for executives, middle managers, and specialists who want to make strategy more practical, engaging, and alive in everyday work.
Why attend
You’ll learn what truly sets successful organizations apart from those that lose momentum. You’ll leave with practical actions you can apply right away and the chance to connect with professionals who share real-world experiences, tools, and proven results.
Speakers
Meet Mestergruppen and BlueJam

Daniel Bøe Jacobsen
Business Development - M&A and Strategy | Mestergruppen
Daniel Bøe Jacobsen works with business development and strategy at Mestergruppen and serves as Chairman of the Board at Byggtorget Kristiansund AS. With a background in investment and strategy development, he focuses on identifying and realizing growth opportunities, mergers, and acquisitions for Mestergruppen.

Bjarne Rugelsjøen
CEO | BlueJam
Bjarne is a strategy expert with 25+ years of experience helping organizations turn strategy into action. He has led 600+ projects across 200 organizations worldwide. He is passionate about strategy in general, and about engaging people in strategy in particular.

Even Enggrav
CCO | BlueJam
Even is an experienced strategy execution expert with 12+ years of leadership experience from management consulting, specializing in strategic transformation and bridging the execution gap. He has helped Norwegian clients drive the strategic change agenda, while also coaching global operations teams in the Middle East, Africa, and Central America. He focuses on combining strategic depth with practical action to drive measurable impact and create sustainable outcomes.
Gallery
Snapshots from the seminar






Experience the world’s most fun and engaging strategy platform for all employees.
A big claim? Try it yourself and see what you think.
The world’s most fun and engaging strategy platform for all employees.
Follow us