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When strategy meets culture
Mar 12, 2026 • 8:30 AM
Kongens gate 6, 0153 Oslo
Strategy doesn’t succeed on its own – it needs to work hand in hand with culture and leadership. In this breakfast seminar, we explore how clear direction, living values, and intentional leadership can reinforce each other and drive real impact. Gain practical examples and tools to bring strategy to life in your organization.
Takeaways
Strategy, Culture, and Leadership in Practice
When strategy meets culture and leadership: how to ensure that strategy doesn’t stay on paper but actually delivers results. We’ll explore how clear direction, living values, and conscious leadership interact to drive execution and measurable impact.
Topic
How to connect strategy, culture, and leadership in practice. We examine what makes strategy implementation challenging, why culture can either hinder or amplify strategy, and how leadership and values can create lasting momentum. Focus is on concrete examples, practical tools, and methods that you can take back to your organization.
What you’ll learn
- How to connect strategy and culture so direction turns into action - What makes strategy implementation challenging and what actually works over time - How leadership, values, and behavior influence execution capability - Concrete examples from leaders who have used culture as a strategic advantage - Practical reflections and discussions with other leaders
For whom
The seminar is ideal for senior leaders, middle managers, strategy and business development professionals, HR and culture leaders, and anyone looking to strengthen execution power in their organization.
Why attend
You’ll receive tools, perspectives, and concrete examples that make it easier to connect strategy with culture and leadership, ensuring ambitions actually generate results in everyday work. The seminar provides actionable insights and methods you can immediately apply to achieve measurable progress in your organization.
Speakers
Meet today’s experts in strategy, culture, and leadership
Morten Fon
President and CEO of Jotun
Morten Fon is President and CEO of Jotun and brings extensive international leadership experience from industrial and technology companies. Before joining Jotun as CEO in 2021, he served as CEO of Elkem and held senior leadership roles at Yara International and Alcoa. Throughout his career, he has led global organizations in complex and highly competitive markets, with responsibility for strategic direction, operational execution, and culture building. He is particularly focused on how clear strategy, strong values, and a deliberate culture create sustainable competitive advantage and long-term growth.
Chris Hovde
Senior Manager, Leadership, Team, and Culture Development
Chris Hovde has a broad business background in leadership and HR roles across retail, healthcare, telecom, and energy, holding key positions at IKEA, Telia, and Aker BP, as well as serving as CEO of Balderklinikken in Oslo. At Telia, he led corporate culture and leadership development, including HR, sustainability, diversity, and inclusion. He recently transitioned to focus fully on his own company, A Regenerative Future, where he is also the host of the podcast of the same name. Chris works at the intersection of leadership, culture, and technology, with a particular focus on helping organizations develop regenerative practices that drive both human growth and sustainable results. He combines strategic insight with practical tools and approaches that make complex organizational change actionable and tangible.
Ingunn Vagstein
Partner at ViiB
Ingunn has more than 25 years of experience in leadership and culture development across both the public and private sectors. Trained as a social anthropologist, she specializes in understanding how values, language, and relationships shape collaboration, leadership, and organizational culture. Over the past 15 years, she has worked with large organizations in transition, combining anthropological insight with modern development methodologies such as the Barrett Values Model, ORSC, and The Leadership Circle. Her expertise includes culture mapping, leadership and team development, process design, and coaching, helping organizations align culture, leadership, and strategy to create lasting impact.
Bjarne Rugelsjøen
CEO | BlueJam
Bjarne is a strategy expert with 25+ years of experience helping organizations turn strategy into action. He has led 600+ projects across 200 organizations worldwide. He is passionate about strategy in general, and about engaging people in strategy in particular.
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