SpareBank 1 Forsikring is a wholly owned subsidiary of SpareBank 1 Gruppen and a leading provider of pension and insurance solutions in Norway. With strong local roots and over 90 years of experience, the company offers secure and modern solutions that make pension and insurance simple for both individuals and businesses. Previously, strategy work relied on manual processes in Word, Excel, and PowerPoint, making follow-up time-consuming and fragmented. With BlueJam, SpareBank 1 Forsikring now has a unified and user-friendly platform that streamlines strategy tracking. Implementation was quick, and the team started using the tool as early as day two.

• Strategy work is gathered in one place, with a clear “single source of truth”

• Less time spent on updates, more time for strategic decisions

• Increased ownership and engagement among employees and leaders

• Faster and more efficient leadership meetings, focused on content rather than administration

Before implementing BlueJam, the strategy work at SpareBank 1 Forsikring was characterized by manual and time-consuming processes. The leadership team spent significant time updating and consolidating information across multiple documents, resulting in fragmented data and a lack of overview. This made it difficult to follow up on initiatives and goals effectively and posed a challenge in engaging both leaders and employees with the strategy. At the same time, SpareBank 1 Forsikring aimed to improve the quality of decision-making, ensure alignment with strategic priorities, and create a more dynamic strategy process that could be actively used in daily leadership meetings. There was a clear need for a solution that could gather all information in one place and make the strategy both transparent and practical.

BlueJam was selected as the platform to consolidate strategy work and OKRs in one place. With this tool, SpareBank 1 Forsikring gained an intuitive solution that makes it easy to track initiatives and goals. The platform centralizes all information, giving the leadership team full visibility over status, progress, and results. Implementation required minimal training, and the team was up and running from day two. BlueJam enables faster and more effective meetings, focusing on content and decisions rather than administration. At the same time, it increases ownership and engagement among both leaders and employees, creating a shared understanding of the company’s priorities and strategy.

After implementing BlueJam, SpareBank 1 Forsikring has achieved significant improvements in its strategic work. The company now has a single, unified platform for strategy follow-up across Corporate, Retail, Sales, and Product Development. The leadership team can track OKRs and initiatives more easily and transparently, providing better decision-making foundations and higher-quality discussions. This has also increased ownership and engagement, with over 250 employees across 14 teams actively using BlueJam, making strategy more tangible and alive within the organization. Meetings are faster and more focused, allowing teams to spend their time on strategic priorities rather than administrative tasks. The platform now serves as a central tool to ensure continuous improvement and the successful implementation of the company’s strategic goals.

Going forward, SpareBank 1 Forsikring will continue to use BlueJam to ensure the achievement of strategic goals across the organization. The platform serves as a tool for rolling out annual objectives, maintaining engagement, strengthening collaboration, and freeing up time for value-creating activities. The company also aims to use BlueJam as a foundation for addressing future challenges in an increasingly competitive insurance market, ensuring that strategic work remains practical, clear, and alive for the entire organization.