Mestergruppen is one of Scandinavia's largest groups in building materials retail, surface treatment, HVAC, housing chain operations for residential contractors, and real estate development. Mestergruppen uses BlueJam with OKRs to bring strategy to life across the entire organization. The platform unites goals and initiatives in one place, strengthens ownership and collaboration across leadership teams, and makes strategy follow-up more transparent and efficient.

• The strategy became more accessible and concrete for all employees.

• Leadership teams gained better strategic discussions and clearer ownership of goals and initiatives.

• BlueJam enabled systematic follow-up of strategic initiatives while maintaining operational activities.

• Increased engagement and collaboration across business areas.

Before implementing BlueJam, Mestergruppen’s strategy work was largely fragmented and manual, with documents scattered across Word, Excel, and PowerPoint. This made it difficult to maintain an overview of progress, initiatives, and results, and strategy meetings often focused more on updating documents than on making real strategic decisions. Another challenge was creating shared ownership of the strategy across business areas and leadership teams, which made it difficult to engage the entire organization.

Mestergruppen implemented BlueJam combined with OKRs, bringing all strategic work together in one place and making it clear and accessible across the organization. The platform was quickly adopted with minimal training - teams were up and running within a short time. BlueJam provided leadership groups with an easy and transparent way to track initiatives, goals, and results, while freeing up time from manual updates. It also enabled meetings to focus more on content and strategic discussions rather than administration.

After implementing BlueJam, Mestergruppen has experienced increased engagement and ownership among both leaders and employees, while collaboration and discussions across teams have become more effective. Leadership groups can now spend more time on strategic decisions rather than updating documents, and initiatives and goals are followed up in a more structured way. The platform has also made the strategic work feel more tangible and alive throughout the organization.

Mestergruppen plans to expand the use of BlueJam across more levels of the organization and further integrate OKRs into daily operations. The goal is to make the strategy even more transparent and accessible to everyone, while continuing to strengthen ownership, collaboration, and continuous improvement across business areas.