Allstad AS, one of Norway’s largest landowners, has implemented BlueJam to make strategy a living part of the organization. The tool helps focus on key priorities, make each employee’s contribution to results visible, and ensure structured follow-up of strategic initiatives. This has resulted in improved oversight, increased engagement, and a shared focus on the organization’s most important objectives.

• Improved visibility and understanding of strategy across the organization

• Structured follow-up of initiatives and goals

• Increased employee engagement through clearer connection between individual contributions and organizational direction

• Streamlined reporting and reduced time spent on updates

Before implementing BlueJam, Allstad struggled with manual processes that demanded significant time and resources. The strategy was documented in Word, Excel, and PowerPoint, making follow-up cumbersome and difficult to gain an overall view of. It was also challenging to ensure that everyone aligned with the same priorities and objectives. This created a need for a solution that could bring the entire strategy process together in one place, reduce administrative work, and free up time for more value-creating strategic discussions.

Allstad implemented BlueJam first within the leadership team, which then introduced it to the rest of the organization. By adopting BlueJam, Allstad gained an intuitive platform for strategy execution that everyone could use from day one. The tool operates alongside existing systems like Power BI but focuses specifically on strategic follow-up. It brought goals and initiatives together in one place, created a shared understanding, and clarified priorities. The implementation required minimal training, and teams were able to start working actively with strategy execution within a short time. BlueJam quickly became a natural part of leadership meetings, shifting the focus toward content and decision-making rather than administration. The experience shows that BlueJam provides a structured framework for goals and initiatives, reduces the risk of micromanagement, and enables systematic strategy follow-up.

At Allstad, BlueJam has contributed to more efficient and focused leadership meetings, improved cross-department collaboration, and greater ownership of strategic initiatives. Time spent on manual updates has been reduced, while engagement among employees and leaders has increased. The platform also provides better visibility into progress, making it easier to adjust direction and make quick, data-driven decisions.

Allstad plans to further strengthen strategy follow-up by expanding the use of BlueJam across the entire organization. The focus will be on clarifying key priorities, engaging employees at all levels, and ensuring that everyone can see how their contributions impact the organization’s goals. The platform will be continuously adapted and developed to support long-term strategic execution and sustained engagement.