The system of record for strategy
BlueJam brings strategy to life.
The world’s most fun and engaging strategy platform for all employees.

Trusted by industry leaders around the globe


What our customers say about us
BlueJam has significantly increased our team’s engagement with both strategy and execution.
Daniel Bøe Jacobsen
Business Development, M&A Strategy

BlueJam keeps us focused on the few most important priorities. It gives us structure that makes strategy implementation easier and more effective.
Ole-Wilhelm Meyer
Former CEO
BlueJam was incredibly easy to adopt. We were up and running by day two.
Mari Havdal Sollie
Director of Strategy and Business Development
Solution
Close the gap between people and strategy.
Align what people are doing with strategic priorities.

People
Unite everyone's efforts.

Purpose
Contribute to the big picture.

Passion
Love your work.
How it works
Strategy as a continuous process — powered by AI.
BlueJam keeps strategy up-to-date, relevant and connected to people’s everyday work.

Strategy Development
Keep strategy relevant. Strategy evolution made easy.

Strategy Insights
Intelligent analytics. Strategy follow-up made easy, quick, and (almost) fun.

Strategy Engagement
Keep strategy top of mind. Strategy at your fingertips.


Strategy Development
Keep strategy relevant. Strategy evolution made easy.

Strategy Insights
Intelligent analytics. Strategy follow-up made easy, quick, and (almost) fun.

Strategy Engagement
Keep strategy top of mind. Strategy at your fingertips.

Benefits
Make strategy happen. Faster.
Execute faster
BlueJam simplifies strategy development and communication, saving you time and effort.
Achieve more
Enhance strategy ownership to drive customer satisfaction, results, and employee loyalty.
Eliminate waste
Learn and adjust strategy along the way. Easily identify and halt unproductive and misaligned work.
Save time
Streamlined tracking of objectives, metrics, and initiatives. Reporting made (almost) fun.

Foundation
People. Purpose. Passion.
The foundation of the BlueJam strategy platform.

Lead
Set direction—share why, where, and what—and employees will be reminded of priorities daily.

Manage
Share decisions, prioritize tasks, and schedule them by timeframe (daily, weekly, monthly).

Engage
Use the tool to motivate employees and teams with positive psychology and reinforcement.

Execute
Share decisions, prioritize tasks, and schedule them by timeframe (daily, weekly, monthly).

Coordinate
Align with strategy. View contributors and collaborate with teams sharing your objectives.

Build Culture
Map and strengthen culture by identifying active departments and encouraging mutual recognition.

Live Values
Use the tool to live values – use values to give positive feedback to teams and colleagues – every day

Learn
Enable cross-team learning with tools that connect groups sharing similar objectives.
We help build purpose-led organizations.
Purpose-led organizations focus their energy and resources on realizing a shared and meaningful strategy. This creates a unified team with a shared sense of responsibility and dedication to success. The outcome? Better results.
63%
Percentage of leaders are rated poorly on strategy execution.
Harvard Business Review
40%
Executive leaders who say their leadership are not aligned on strategy execution.
Gartner
67%
Employees who don’t understand their role when new growth initiatives are launched.
Gartner
Experience the world’s most fun and engaging strategy platform for all employees.
A big claim? Try it yourself and see what you think.
The world’s most fun and engaging strategy platform for all employees.
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